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Marvell's Qdeo Video Processors Win 2009 TV Innovation Award for Semiconductor Solutions

IMS Research Honors Marvell's 88DE2700 Family of Video Processors for Improving Video Picture Quality Across a Wide Variety of Sources

Santa Clara, California (October 15, 2009) – arvell (NASDAQ: MRVL), a world leader in storage, communications, and consumer silicon solutions, today announced that IMS Research selected the Marvell® 88DE2700 family of video processors as this year's most important semiconductor innovation, as it relates to the television industry.

IMS Research announced the winners of this year's TV Innovation Awards during the TV 3.0 Summit at the Beverly Wilshire Hotel in Beverly Hills on October 6, 2009.

"The goal of the TV Innovation Awards is to recognize the most forward-thinking companies creating products and services that are driving the new TV paradigm, which is often referred to as TV 3.0," stated IMS Vice President Ian Weightman. "This year's awards were broken into 13 categories, each representing the key technologies that will be necessary as the world moves towards TV 3.0. We congratulate Marvell on their innovation and their award."

"TV is becoming a true on-demand experience, with people accessing content on their terms and from devices of their choosing," said Dr. Nikhil Balram, Vice President and General Manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group at Marvell Semiconductor, Inc. "Marvell's Digital Video Processors incorporating our award-winning Qdeo video technology are an excellent and affordable option for OEMs that want their platforms to deliver high quality Full-HD resolution videos from a variety of sources ranging from cable and satellite, DVD, Blu-ray, Internet streaming, portable media players and smart phones."

With this award, the 88DE2700 family is further recognized as having excellent technology for improving internet or low-resolution video on the market. Consumer electronic products incorporating the 88DE2710, the first member of this family, have won numerous awards including HiVi Audio Visual Magazine's "Grand Prix Award," AV Review's "Visual Grand Prix Award", the Home Theater Award, and Robb Report's "Best of the Best" for Video. Qdeo video processing incorporated in the 88DE2700 family has won several awards including "Best Video Technology" from Secrets of Home Theater, "Innovation of the Year Award" from EDN Magazine, and "Distinguished Paper Award" at SID International Symposium, and has been strongly endorsed by experts in the consumer electronics industry.

About IMS Research

IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. IMS Research is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on consumer electronics and digital TV markets, among others. For more information, visit

About Qdeo Technology

Qdeo video processing, delivers rich, high-definition quality through a suite of advanced QuietVideo™ technologies, providing quiet, natural video free of noise and artifacts. Per-pixel noise and compression artifact reduction removes noise inherent in digital video, and per-pixel motion-adaptive 3D de-interlacing removes jaggies and eliminates feathering. Adaptive Contrast Enhancement and Intelligent Color Remapping render rich and vivid images. For more information on Qdeo, visit

About Marvell

Marvell (NASDAQ: MRVL) is a world leader in the development of storage, communications, and consumer silicon solutions. Marvell's diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure including enterprise, metro, home, and storage networking. As used in this release, the term "Marvell" refers to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit

Marvell and the M logo are registered trademarks of Marvell and/or its affiliates. Qdeo and QuietVideo are trademarks of Marvell and/or its affiliates. Other names and brands may be claimed as the property of others.