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Marvell and Koobe Team Up to Deliver the 'JinYong' Reader - Named for China's All-Time Bestselling Novelist

Powered by Marvell's Armada 166E, Koobe's New eReader Brings Breakthrough Performance and Affordability to the Fast-Growing China Market

Computex - Taipei (June 2, 2010) – Marvell (Nasdaq: MRVL), a worldwide leader in integrated silicon solutions, today announced that the Marvell® ARMADA™ 166E application processor has been selected to power Koobe's new ultra-slim multi-touch eReader, named the JinYong Reader. Exceptionally light-weight at less than 270g, the JinYong Reader is specially designed for novel reading, featuring long battery life, easy touch gestures, and digital text annotation and book-marking. With internal storage of 2GB (up to 1500 ebooks) expandable with a micro-SD memory card (up to 16GB) and customizable categories, the JinYong Reader can also serve as a personal mobile library. The JinYong Reader comes pre-loaded with the legendary novels of Jin-Yong, China's best-selling living author. More than 100 million copies of Jin-Yong's works have been sold worldwide. The JinYong Reader also includes a built-in Chinese-to-Chinese and English-to-Chinese dictionary for convenient on-the-fly translations.

Koobe selected the Marvell ARMADA 166E application processor, the world's first System-on-a-Chip (SoC) with a built-in Electronic Paper Display (EPD) controller, based on its ability to deliver a range of popular eReader features and functions at a competitive, mass market price. The advanced features of the controller offer automatic partial updates, per-pixel processing, and parallel updates for smooth, enjoyable visual experiences. Key features include a direct path to memory, as well as new features that save power and extend battery life including a unique hibernation mode, or zero power mode.

"Marvell provides an innovative, total solution platform with Wi-Fi hotspot technology, optimized for high performance, low-power mobile consumer devices," said Simon Hsu, General Manager of Koobe. "Because of the ARMADA's strong feature-set and overall differentiation, Koobe can deliver a new eReader experience to the consumers with a quick turnaround time to market."

"We're delighted to be selected by Koobe to power the new JinYong Reader—named after China's all-time best-selling novelist," said Ms. Weili Dai, Marvell's Co-founder and Vice President and General Manager of Marvell Semiconductor's Consumer and Computing Business Unit. "This is another example of Marvell's leadership in China, as the country evolves to become the world's largest market for always-on, connected devices—such as smartphones, eReaders and tablets." 

Marvell's scalable ARMADA processors deliver significant competitive advantages enabling manufacturers to develop mobile devices with exceptional performance, dynamic multimedia, and long battery life. The Marvell ARMADA 100 series processors are used in various consumer electronics devices as the optimal choice for cost sensitive consumer and embedded products such as eReaders, digital photo frames, e-learning devices and other popular connected display devices.

The JinYong Reader, introduced by ViewSonic Corp. and Taiwan-based Yuan Liou Publishing, will be demonstrated by Marvell and Koobe at the International Computex 2010 show in Taipei Taiwan, from June 1-5 at the Marvell booth, TICC 101C; and Koobe booth, TWTC Hall 1, C510: Taiwan e-reading pavilion.

About Koobe

Founded in 2005 and based in Taiwan, Koobe® is one of the leading eReader solution providers serving the Greater China market.  The company provides a complete eReading and digital publishing solution for publishers, online bookstores, 3C branding companies and operators. The company identifies and distributes digital content from newspapers, magazines and books; and specializes in e-publishing software technology and hardware design for eReaders and other multipurpose devices.  For more information, please visit

About Marvell

Marvell (NASDAQ: MRVL) is a world leader in the development of storage, communications, and consumer silicon solutions. Marvell's diverse product portfolio includes switching, transceiver, communications controller, wireless, and storage solutions that power the entire communications infrastructure including enterprise, metro, home, and storage networking. As used in this release, the term "Marvell" refers to Marvell Technology Group Ltd. and its subsidiaries. For more information, visit

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